A brochure is an investment in the future growth of the company. Not only does it provide the element of tangible reliability during the period that the company is trying to reach out to its possible customers, it also plays a huge role in the way the company and its products or services will be perceived by others. For each and every industry, there is a specific image that will be most appealing to a target audience. Ifyn succeeds in defining and implementing this necessary business strategy by designing powerful and memorable brochure designs.

Compiling a product brochure design from scratch can be a daunting process. At Ifyn we aim to make the brochure design procedure as simple as possible by helping you every step of the way. First we establish what is the intended brochure or leaflet aimed to do? If this seems an obvious question think of where you might see you brochure being read. If it is going to be mailed out to prospective customers then something lightweight such as a trifold A4 design or 4 page A5 leaflet might be the most cost effective way of sending out the information. If you have many products that you want to showcase it might be worth thinking about a glossy brochure with higher production levels.

If in doubt Ifyn can advise you which particular print format would work best within your budget. The next stage of the brochure design process is compiling content and arranging sections to be read. At this stage its also worth thinking about product photography. For best print quality its vitally important to have high image resolution, 300 dpi saved to CMYK format. Then the next stage would be for Ifyn to put brochure design layouts together for approval. Once approved the main body of the brochure design falls into place quite easily. To finish off the brochure any final amends are be dealt with and the finished artwork is delivered ready for print.